Assessing the Brand Equity of Majid Brand in Comparison with Nike from the Perspective of Iranian Consumers

• मुख्य लेखकों: Morteza Rezaei (लेखक), Esmaeil Sharifian (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Shahid Bahonar University of Kerman, 2021-04-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

The importance of brand equity is due to its strategic role in gaining a competitive advantage in the market. The purpose of this study was to assess the brand equity of Majid in comparison with Nike from the perspective of Iranian consumers. The research method was survey in terms of data collectio...