Understanding Recruitment Yield From Social Media Advertisements and Associated Costs of a Telehealth Randomized Controlled Trial: Descriptive Study

• Main Authors: Jéssica Bianca Aily (Author), Jennifer Copson (Author), Dana Voinier (Author), Jason Jakiela (Author), Rana Hinman (Author), Megan Grosch (Author), Colleen Noonan (Author), Megan Armellini (Author), Laura Schmitt (Author), Mika White (Author), Daniel White (Author)
• Format: Book
• Published: JMIR Publications, 2023-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundRecruiting study participants for clinical research is a challenging yet essential task. Social media platforms, such as Facebook, offer the opportunity to recruit participants through paid advertisements. These ad campaigns may be a cost-effective approach to reaching and recruiting parti...