CONCEPTUAL PRINCIPLES OF SOCIALLY RESPONSIBLE ENTERPRISE MARKETING MANAGEMENT (AS EXAMPLE, SALES OF PAINTING MATERIALS)

• Hauptverfasser: Marina Klimchuk (VerfasserIn), Mariia Shehda (VerfasserIn)
• Format: Buch
• Veröffentlicht: Izdevnieciba "Baltija Publishing", 2021-03-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

Actuality of theme. In today's business becomes especially important concept of social responsibility, based on the principles of increased attention to social problems both customers and personnel. The main purpose of business activity - profit - achieved through the research needs of potentia...