Do weak readers in rural India automatically read same language subtitles on Bollywood films? An eye gaze analysis

Same Language Subtitling (SLS) of audio-visual content on mainstream TV entertainment to improve mass reading literacy was first conceived and piloted in India. SLS is now being scaled up nationally to ensure that the reading skills of one billion TV viewers, including 600 million weak readers, rema...

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Main Authors: Somnath Arjun (Author), Brij Kothari (Author), Nirav Kumar Shah (Author), Pradipta Biswas (Author)
Format: Book
Published: Bern Open Publishing, 2022-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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