Product Islamization as a Marketing Strategy in the Resik V "Sekarang Berhijab" Advertisement in 2012

The research aimed to know why did Resik V transform its product advertisement by Islamization? How did the advertisement put and negotiate the Islamic symbols and codes on women's feminine area cleansing products? The research would carry out textual data analysis for the 2012 version of Resik...

Description complète

Enregistré dans:
Détails bibliographiques
Auteurs principaux: Kolik Koirudin (Auteur), Sri Kusuma Habsari (Auteur), Deny Tri Ardianto (Auteur)
Format: Livre
Publié: Bina Nusantara University, 2020-07-01T00:00:00Z.
Sujets:
Accès en ligne:Connect to this object online.
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!

Internet

Connect to this object online.

3rd Floor Main Library

Informations d'exemplaires de 3rd Floor Main Library
Cote: A1234.567
Exemplaire 1 Disponible