The Tip of the Iceberg of Misleading Online Advertising; Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Kim's overview of Food and Drug Administration (FDA) regulatory actions from 2005 to 2014 is a comprehensive analysis of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This experience is of relevance internationally as online DTCA reach...

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Bibliographic Details
Main Author: Barbara Mintzes (Author)
Format: Book
Published: Kerman University of Medical Sciences, 2016-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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