The Tip of the Iceberg of Misleading Online Advertising; Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

• מחבר ראשי: Barbara Mintzes (Author)
• פורמט: ספר
• יצא לאור: Kerman University of Medical Sciences, 2016-05-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Kim's overview of Food and Drug Administration (FDA) regulatory actions from 2005 to 2014 is a comprehensive analysis of the US regulatory experience with online direct-to-consumer advertising (DTCA) of prescription medicines. This experience is of relevance internationally as online DTCA reach...