Framing and visual type: Effect on future Zika vaccine uptake intent

• Main Authors: Jeanine P.D. Guidry (Author), Kellie E. Carlyle (Author), Jessica G. LaRose (Author), Paul Perrin (Author), Mark Ryan (Author), Marcus Messner (Author), Jay Adams (Author)
• Format: Book
• Published: SAGE Publishing, 2018-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Introduction: The Zika virus is associated with the birth defect microcephaly, and while a vaccine was not available in early- 2017, several were under development. This study's purpose was to identify effective communication strategies to promote uptake of a new vaccine, particularly among wom...