Archetypes of Gamification: Analysis of mHealth Apps

BackgroundNowadays, numerous health-related mobile apps implement gamification in an attempt to draw on the motivational potential of video games and thereby increase user engagement or foster certain health behaviors. However, research on effective gamification is still in its infancy and researche...

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Main Authors: Schmidt-Kraepelin, Manuel (Author), Toussaint, Philipp A (Author), Thiebes, Scott (Author), Hamari, Juho (Author), Sunyaev, Ali (Author)
Format: Book
Published: JMIR Publications, 2020-10-01T00:00:00Z.
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