Aspects to consider when searching for persuasive strategies in tourism discourse

• Huvudupphovsman: Ganna Zakharova (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: Vasyl Stefanyk Precarpathian National University, 2020-11-01T00:00:00Z.
• Ämnen: article
• Länkar: Connect to this object online.

Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is very much experienced today. The same happens in...