Shame or subsidy revisited: social mobilization for sanitation in Orissa, India

• Main Authors: Subhrendu K Pattanayak (Author), Jui-Chen Yang (Author), Katherine L Dickinson (Author), Christine Poulos (Author), Sumeet R Patil (Author), Ranjan K Mallick (Author), Jonathan L Blitstein (Author), Purujit Praharaj (Author)
• Format: Book
• Published: The World Health Organization, 2009-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

OBJECTIVE: To determine the effectiveness of a sanitation campaign that combines "shaming" (i.e. emotional motivators) with subsidies for poor households in rural Orissa, an Indian state with a disproportionately high share of India's child mortality. METHODS: Using a cluster-randomiz...