How does cultural strategy drive the global expansion of edu-business? The case of a Japanese company in private supplementary education

Purpose - This study aims to understand the mechanisms driving individuals to utilise and engage in edu-business and contribute to the industry's development, even when they face criticism. To that end, this paper, focussing on corporate stories, explores the cultural strategies education compa...

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Main Author: Takamichi Asakura (Author)
Format: Book
Published: Emerald Publishing, 2024-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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