"Food company sponsors are kind, generous and cool": (Mis)conceptions of junior sports players

• Main Authors: King Lesley (Author), Bauman Adrian E (Author), Baur Louise A (Author), Kelly Bridget (Author), Chapman Kathy (Author), Smith Ben J (Author)
• Format: Book
• Published: BMC, 2011-09-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

<p>Abstract</p> <p>Background</p> <p>Children's exposure to unhealthy food marketing influences their food knowledge, preferences and consumption. Sport sponsorship by food companies is widespread and industry investment in this marketing is increasing. This study...