Digital marketing of commercial breastmilk substitutes and baby foods: strategies, and recommendations for its regulation in Mexico

• Main Authors: Pedro Javier Mota-Castillo (Author), Mishel Unar-Munguía (Author), Andrea Santos-Guzmán (Author), Marena Ceballos-Rasgado (Author), Lizbeth Tolentino-Mayo (Author), Simón Barquera (Author), Matthias Sachse Aguilera (Author), Fernanda Cobo Armijo (Author), Anabelle Bonvecchio (Author)
• Format: Book
• Published: BMC, 2023-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Parents are exposed to breastmilk substitutes and baby foods marketing on the internet and social media, which hinders adequate breastfeeding and complementary feeding. This study identifies digital marketing strategies for breastmilk substitutes, specifically commercial milk for...