ENHANCING CENTRAL RESOURCES AND SOCIAL CAPITAL TO INCREASE CUSTOMER LOYALTY IN THE CONTEXT OF SERVICES AT ENGLISH CENTERS

The purpose of the study was to examine the impact of social capital (including structural social capital, relational social capital, and cognitive social capital) and central resources (including programs, reputation, and the competence of frontline staff) on student satisfaction and loyalty. The p...

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Main Authors: Nguyen Tran Cam Linh (Author), Duong Quynh Nga (Author), Phan Thi Ngoc Tam (Author), Vuong Minh Khoa (Author)
Format: Book
Published: Izdevnieciba "Baltija Publishing", 2019-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available