ENHANCING CENTRAL RESOURCES AND SOCIAL CAPITAL TO INCREASE CUSTOMER LOYALTY IN THE CONTEXT OF SERVICES AT ENGLISH CENTERS

• Main Authors: Nguyen Tran Cam Linh (Author), Duong Quynh Nga (Author), Phan Thi Ngoc Tam (Author), Vuong Minh Khoa (Author)
• Format: Book
• Published: Izdevnieciba "Baltija Publishing", 2019-04-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

The purpose of the study was to examine the impact of social capital (including structural social capital, relational social capital, and cognitive social capital) and central resources (including programs, reputation, and the competence of frontline staff) on student satisfaction and loyalty. The p...