Intervening alcohol marketing to reduce harmful alcohol use and lessons learned from the theory of changes: Case studies in Thailand

• Main Authors: Paibul Suriyawongpaisal (Author), Sawitri Assanangkornchai (Author), Udomsak Saengow (Author), Ignacio J. Martinez Moyano (Author), Roengrudee Patanavanich (Author), Pongthep Wongwatcharapaiboon (Author), Wichai Aekplakorn (Author), Thanita Thongtan (Author)
• Format: Book
• Published: Elsevier, 2021-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Objectives: Globally, the burden of disease caused by alcohol use has been steadily increasing, including in Thailand. In this study, we aim to test the effectiveness of Anderson et al.'s suggested three approaches to change the collective social norms, which comprise of: (1) providing informat...