Relationship between sport commitment and sport consumer behavior

<p class="ResumoAbstract"><span lang="EN-US">The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sp...

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Bibliographic Details
Main Authors: Norberta Elisa Fernandes (Author), Abel Hermínio Correia (Author), Ana Maria Abreu (Author), Rui Biscaia (Author)
Format: Book
Published: Desafio Singular, 2013-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
Copy 1 Available