Business Intelligence no Setor Farmacêutico. A Importância dos Dados para a Correta Tomada de Decisões

Business intelligence emerges as a result of the symbiosis between technology and management within the company, which aims to generate knowledge, through data analysis, for correct decision-making. In Portugal, the pharmaceutical market showed a growth rate of -1,8% compared to the growth rate of 7...

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Bibliographic Details
Main Author: Márcio Lavrador (Author)
Format: Book
Published: Formifarma, LDA., 2014-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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