Attitudes of Consumers from Podgorica toward Advertising through Sport among the Question how Often they Participate in Sports Activities

This research was aimed at gaining relevant knowledge about the attitudes of Podgorica consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 330 students from Faculty of Economics in Podgorica, divided into six subsample gr...

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Bibliographic Details
Main Authors: Dijana Kovacevic (Author), Zoran Milosevic (Author), Bojan Masanovic (Author)
Format: Book
Published: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-04-01T00:00:00Z.
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3rd Floor Main Library

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