Euphemisms in advertising discourse: Putting on a positive face and maintaining speech etiquette
The study describes advertising discourse as unique in terms of its manipulative potential and attempts to observe the way euphemistic units are used in English commercial and social advertising. The authors highlight the two key functions: a 'call-to-action' function of commercial ads and...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Peoples' Friendship University of Russia (RUDN University),
2019-03-01T00:00:00Z.
|
| Subjects: | |
| Online Access: | Connect to this object online. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |