Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others...

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Bibliographic Details
Main Authors: Stephen K. Hunt (Author), Kevin Meyer (Author)
Format: Book
Published: Central States Communication Association, 2019-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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