Engaging Persuasion: What Should Undergraduate Students Enrolled in a Persuasion Course Learn?

• Main Authors: Stephen K. Hunt (Author), Kevin Meyer (Author)
• 格式: 圖書
• 出版: Central States Communication Association, 2019-04-01T00:00:00Z.
• 主題: article
• 在線閱讀: Connect to this object online.

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others...