The Silent Majority: Limited Health Literacy Participants Missing from Market Research

Market researchers are used to asking questions. It is their job to query and probe "to gather information about markets or customers" (McQuarrie, 2016), but how adept are they at turning those questions inward? Have health care-related market researchers synthesized what is currently know...

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Bibliographic Details
Main Authors: William Stone (Author), Juliette C. Faughnan (Author)
Format: Book
Published: SLACK Incorporated, 2018-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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