Clustering Esports Gameplay Consumers via Game Experiences
This study focuses on "game experiences" in the context of esports gameplay consumption and aims to identify adequate consumer groups based on their esports experience including perceptions of gameplay, watching, and purchasing hardware. The purpose of this study is to identify adequate co...
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| Main Authors: | , , , |
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| Format: | Book |
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Frontiers Media S.A.,
2021-06-01T00:00:00Z.
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |