The effect of rebranding on brand image and its impact on customer loyalty on Gojek

This study aims to determine the effect of Rebranding on brand image and customer loyalty to Gojek. The data used are primary data from questionnaires distributed to 214 UNSADA student respondents who used Gojek services in the past year. The sample was taken using a non-probability sampling techniq...

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Hoofdauteur: Firsan Nova (Auteur)
Formaat: Boek
Gepubliceerd in: Indonesian Institute for Counseling, Education and Therapy (IICET), 2022-09-01T00:00:00Z.
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