The Framing Effect of Digital Textual Messages on Uptake Rates of Medical Checkups: Field Study

• Main Authors: Amnon Maltz (Author), Stella Rashkovich (Author), Adi Sarid (Author), Yafit Cohen (Author), Tamar Landau (Author), Elina Saifer (Author), Neta Amorai Belkin (Author), Tamar Alcalay (Author)
• Format: Book
• Published: JMIR Publications, 2024-03-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundHealth care authorities often use text messages to enhance compliance with medical recommendations. The effectiveness of different message framings has been studied extensively over the past 3 decades. Recently, health care providers have begun using digital media platforms to disseminate...