The Framing Effect of Digital Textual Messages on Uptake Rates of Medical Checkups: Field Study

BackgroundHealth care authorities often use text messages to enhance compliance with medical recommendations. The effectiveness of different message framings has been studied extensively over the past 3 decades. Recently, health care providers have begun using digital media platforms to disseminate...

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Glavni autori: Amnon Maltz (Autor), Stella Rashkovich (Autor), Adi Sarid (Autor), Yafit Cohen (Autor), Tamar Landau (Autor), Elina Saifer (Autor), Neta Amorai Belkin (Autor), Tamar Alcalay (Autor)
Format: Knjiga
Izdano: JMIR Publications, 2024-03-01T00:00:00Z.
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