Skin tone representation in dermatologic direct-to-consumer advertisements: a cross-sectional analysis and call to action

• मुख्य लेखकों: Chidubem A. V. Okeke, BS (लेखक), Joseph Tran, BS (लेखक), Ixavion Wright, BS (लेखक), Ginette A. Okoye, MD (लेखक), Cheryl M. Burgess, MD (लेखक), Angel S. Byrd, MD, PhD (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Wolters Kluwer, 2023-10-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

Background:. Direct-to-consumer advertisements (DTCAs) in medical marketing serve as a prominent modality to deliver information to an increasingly diverse audience of consumers and increase prescription sales. In dermatology, advertisements have the potential to shape the public's opinions, ai...