Skin tone representation in dermatologic direct-to-consumer advertisements: a cross-sectional analysis and call to action

• Main Authors: Chidubem A. V. Okeke, BS (Author), Joseph Tran, BS (Author), Ixavion Wright, BS (Author), Ginette A. Okoye, MD (Author), Cheryl M. Burgess, MD (Author), Angel S. Byrd, MD, PhD (Author)
• Format: Book
• Published: Wolters Kluwer, 2023-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Background:. Direct-to-consumer advertisements (DTCAs) in medical marketing serve as a prominent modality to deliver information to an increasingly diverse audience of consumers and increase prescription sales. In dermatology, advertisements have the potential to shape the public's opinions, ai...