Comparing the Marketing between the Libraries of Tehran and Shahid Beheshti Medical Sciences Universities based on 7Ps Marketing Model in 2017

• Asıl Yazarlar: Seyed Javad Ghazi Mirsaeed (Yazar), Nadia Motamedi (Yazar), Matin Shahivand (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Tehran University of Medical Sciences, 2018-11-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Background and Aim: Libraries need strategies, such as marketing, to provide services to patrons. The purpose of this research is to compare the components of marketing in academic libraries of Tehran University of Medical Sciences (TUMS) and Shahid Beheshti University of Medical Sciences (SBUMS) ba...