ANALYSIS OF THE INTERNAL POTENTIAL OF A SPORTS ORGANIZATION REGARDING SALES FORCES - SWOT PERSPECTIVE

• Main Authors: Dumitru Iulian Marius (Author), Puni Alexandru-Rares (Author)
• Formato: Livro
• Publicado em: ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports, 2017-07-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

In an era when marketing has already demonstrated its persuasive-decisional influence and organizational efficiency, in Romania the companies in the sports field seem all too stubborn to accept it. The Romanian organizations in this domain benefit from several effective modalities of collecting info...