Appraisal Resources in Spoken Promotional Texts: Novice versus Professional Marketers
This paper aims to describe how novice and professional marketers use appraisal resources in their spoken promotional texts. To achieve this aim, content analysis was applied. The data were gathered from the performance of novice and professional marketers in presenting spoken promotional texts and...
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| Format: | Book |
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Universitat Jaume I. Department of English Studies,
2024-07-01T00:00:00Z.
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A1234.567 |
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