The effect of social network marketing on online purchase intention: a model in the health market

Background: This study aimed to investigate the role of social network marketing on the intention of online shopping in the health market. Methods: This study was a descriptive survey. The data collection tool was a researcher-made questionnaire and its validity was confirmed by university professor...

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Bibliographic Details
Main Authors: Toktam Salari (Author), Omar Yousefi (Author), D. Anand (Author)
Format: Book
Published: Shahid Beheshti University of Medical Sciences, 2022-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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