Attention economy in professional football: A study protocol on the individual perspective of social media marketability of European football player
In the digital age, the attention economy assumes that attention flows along the same channels as money. Attention is a scarce commodity, so competing for it should follow a similar mechanism to the general acquisition of income and can therefore be seen as a social currency (Franck, 1998). Nowhere...
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| Format: | Book |
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Bern Open Publishing,
2024-09-01T00:00:00Z.
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |