Building bridges: Connecting sport marketing and critical social science research

• Asıl Yazarlar: Zachary Charles Taylor Evans (Yazar), Sarah Gee (Yazar), Terry Eddy (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Frontiers Media S.A., 2022-09-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

Recently, sport management scholars have called for researchers to critically evaluate the ways in which research questions and resulting contributions truly disrupt what is known, how it is known, why it is important to know, and for whom. Historically, sport marketing research has adapted traditio...