Sales Education beyond the classroom: Building participative learning experiences in Sales Management through the CMGS Method (Case Method with Guest Speakers)
The overarching goal of working through the CMGSMethod (Case Method with GuestSpeakers) in Sales Management courses is toprovide Marketing students with practical knowledge about how a sales managercan deal with a wide variety of possible professional scenarios. Even when thecase method itself is an...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
OmniaScience,
2014-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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