Establishing the Approach of Norm Balance toward Intention Prediction across Six Behaviors under the Theory of Planned Behavior

• Main Authors: Yifei Liu (Author), Karen B. Farris (Author), Dhananjay Nayakankuppam (Author), William R. Doucette (Author)
• Formato: Livro
• Publicado em: MDPI AG, 2023-03-01T00:00:00Z.
• Assuntos: article
• Acesso em linha: Connect to this object online.

<i>Background</i>: An innovative approach of Norm Balance is proposed under the Theory of Planned Behavior (TPB). In this approach, the measurement score of subjective norm is weighted by the relative importance of others, and the measurement score of self-identity is weighted by the rel...