PITCH VALUES IN CHINESE SOCIAL AND COMMERCIAL ADVERTISEMENT DISCOURSE

The paper raises an issue of the lexical tone and pitch interaction in Chinese radio advertisement discourse. Vast expansion of advertisement and its high manipulative potential put it in the center of researchers' attention. The importance of fundamental frequency variation study in connected...

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Main Authors: KARAVAEVA, V.G (Author), ZHANG, J (Author), ANDROSOVA, S.V (Author)
Format: Book
Published: LLC (EOOD) "SCIENTIFIC CHRONOGRAPH", 2021-02-01T00:00:00Z.
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3rd Floor Main Library

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