Effect of Adding Personalized Instant Messaging Apps to a Brief Smoking Cessation Model in Community Smokers in Hong Kong: Pragmatic Randomized Clinical Trial

• Main Authors: Yongda Socrates Wu (Author), Yee Tak Derek Cheung (Author), Jay Jung Jae Lee (Author), Carlos King Ho Wong (Author), Sai Yin Ho (Author), William Ho Cheung Li (Author), Ying Yao (Author), Tai Hing Lam (Author), Man Ping Wang (Author)
• Format: Book
• Published: JMIR Publications, 2024-05-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundWhile text messaging has proven effective for smoking cessation (SC), engagement in the intervention remains suboptimal. ObjectiveThis study aims to evaluate whether using more interactive and adaptive instant messaging (IM) apps on smartphones, which enable personalization and chatting wi...