Digital marketing communication in improving consumer purchase decisions during the Covid-19 Pandemic

The COVID-19 pandemic in Indonesia impacted Small, Micro, and Medium Enterprises (MSMEs) entrepreneurs from various fields. Torch is one of them. At the start of the COVID-19 pandemic, Torch sales were down 50-80%. It is just that entering the middle of 2020, Torch managed to rise, and even its sale...

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Bibliographic Details
Main Authors: Dellaroza Geulis Sepliria (Author), Indrawati Indrawati (Author)
Format: Book
Published: Indonesian Institute for Counseling, Education and Therapy (IICET), 2022-09-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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