Smoke-free São Paulo: a campaign evaluation and the case for sustained mass media investment Sao Paulo libre de humo de tabaco: evaluación de una campaña y el caso para una inversión sostenida en medios masivos

• Main Authors: Jorge Alday (Author), Nandita Murukutla (Author), Claudia Cedillo (Author), Paula Johns (Author), Anna Monteiro (Author), Melanie Wakefield (Author)
• Format: Book
• Published: Instituto Nacional de Salud Pública, 2010-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Although evidence from high-income countries suggests that mass media campaigns can increase knowledge of tobacco harms and encourage smoking cessation, there is little evidence of this from developing countries, particularly related to campaigns that seek to increase support for smoke-free places a...