Pengaruh Atribut Produk dan Harga Terhadap Brand Switching Produk Smartphone Samsung Ke Merek Lain
The purpose of this study was to determine the effect of product attributes and price on brand switching on Samsung smartphone products at Padang State University. This research used causative form.The population in this research were students of State University of Padang. The Number of samples wer...
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Universitas Negeri Padang,
2022-04-01T00:00:00Z.
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