The Impact of Marketing Mix and Patient Experience on Public Patient Loyalty in Hospitals: Satisfaction as an intervening variable

The Impact of Marketing Mix and Patient Experience on Public Patient Loyalty in Hospitals: Satisfaction as an intervening variable

Background: In maintaining patient loyalty, one of the marketing strategies that can be carried out is the use of Marketing Mix. Marketing Mix can improve the perceived quality of patient discernment, namely the patient assessment of a service. If the patient's perception on the quality of serv...

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Main Authors: Livia Zebua (Author), Irwandy Irwandy (Author), Syahrir A Pasinringi (Author), Fridawaty Rivai (Author), Indahwati Sidin (Author), Andi Agus Mumang (Author)
Format: Book
Published: ACHSM, 2024-06-01T00:00:00Z.
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