Consumer Willingness to Use Digital Coupons: A Case of Karachi Market in Pakistan
The coupon concept since its emergency in 1887 in US as marketing tool has gained lot of popularity in US market and emerged as effective marketing tool in South Asian Market. Unlike Indian and US Markets, the uptake of coupons has been very slow in Pakistan. This study aimed to check consumer willi...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Institute of Business Management,
2018-06-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |