Attitudes of Consumers from Podgorica toward Advertising through Sport among the Frequency of Watching Sports Events

• Main Authors: Nikola Milovic (Author), Marin Corluka (Author), Bojan Masanovic (Author)
• Format: Knjiga
• Izdano: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-04-01T00:00:00Z.
• Teme: article
• Online dostop: Connect to this object online.

This investigation was aimed at gaining relevant knowledge about the attitudes of Podgorica consumers toward advertising through sport among. The sample included 330 students from Faculty of Economics in Podgorica, divided into six subsample groups: consumers, who do not watch sports events at all,...