When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing

After the COVID-19 epidemic, a growing number of commercial entities have decided to enter the online platform and operated as an electronic business venture. However, the timing of entering the online market is a strategically important issue. On the basis of social capital theory and resource-base...

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Bibliographic Details
Main Authors: Hongyi Mao (Author), Changqing He (Author), Xing Huang (Author), Banggang Wu (Author), Zhi Chen (Author), Liying Zhou (Author)
Format: Book
Published: Frontiers Media S.A., 2022-09-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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