Consumers' Preferences for Purchasing mHealth Apps: Discrete Choice Experiment

Abstract BackgroundThere is growing interest in mobile health apps; however, not all of them have been successful. The most common issue has been users' nonadoption or abandonment of health apps because the app designs do not meet their preferences. Therefore, to facilitate design-preference fi...

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Bibliographic Details
Main Authors: Zhenzhen Xie (Author), Calvin Kalun Or (Author)
Format: Book
Published: JMIR Publications, 2023-09-01T00:00:00Z.
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