Marketing and Pricing Strategies of Blockbuster Drugs in the South Korean Market: A 15-Year Retrospective Cohort Study for Choline Alfoscerate

• Main Authors: Jeewon Park (Author), SeungJin Bae (Author), Tae-Jin Lee (Author), Kyung-Bok Son (Author)
• פורמט: ספר
• יצא לאור: Frontiers Media S.A., 2020-03-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

IntroductionUnderstanding marketing strategies and price competition among manufacturers is essential to manage health care expenditures, particularly those related to blockbuster drugs.ObjectivesTo assess marketing and pricing strategies of blockbuster drugs in South Korea.MethodsBaseline informati...