Marketing and Pricing Strategies of Blockbuster Drugs in the South Korean Market: A 15-Year Retrospective Cohort Study for Choline Alfoscerate
IntroductionUnderstanding marketing strategies and price competition among manufacturers is essential to manage health care expenditures, particularly those related to blockbuster drugs.ObjectivesTo assess marketing and pricing strategies of blockbuster drugs in South Korea.MethodsBaseline informati...
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Frontiers Media S.A.,
2020-03-01T00:00:00Z.
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