Applying behavioural economics principles to increase demand for free HIV testing services at private doctor-led clinics in Johannesburg, South Africa: A randomised controlled trial.

• Main Authors: Simamkele Bokolo (Author), Suzanne Mabaso (Author), Wentzel Kruger (Author), Preethi Mistri (Author), Laura Schmucker (Author), Candice Chetty-Makkan (Author), Sophie J S Pascoe (Author), Alison Buttenheim (Author), Harsha Thirumurthy (Author), Lawrence Long (Author)
• Format: Book
• Published: Public Library of Science (PLoS), 2024-01-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Expanding free HIV testing service (HTS) access to include private clinics could increase testing rates. A donor funded programme, GP Care Cell, offered free HIV testing at selected private doctor-led clinics but uptake was low. We investigated whether HTS demand creation materials that used behavio...