Design preferences for global scale: a mixed-methods study of "glocalization" of an animated, video-based health communication intervention

• Main Authors: Maya Adam (Author), Rachel P. Chase (Author), Shannon A. McMahon (Author), Kira-Leigh Kuhnert (Author), Jamie Johnston (Author), Victoria Ward (Author), Charles Prober (Author), Till Bärnighausen (Author)
• Format: Book
• Published: BMC, 2021-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Designing health communication interventions for global scaling promotes health literacy and facilitates rapid global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants in different global regio...