Investigation of the effects of fans' club image perceptions and fan group membership status on sports consumption behaviors

This research was carried out to examine how Ankaragücü and Gençlerbirliği fans' perceptions of club image and being a member of a fan group affect their sports consumer behavior. This quantitative investigation employed the correlational research model in accordance with the general purpos...

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Главные авторы: Sercan Kural (Автор), Ismail Karatas (Автор)
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Опубликовано: Ozlem Book Center, 2023-03-01T00:00:00Z.
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