HEALTH ADVERTISING ON INSTAGRAM: IS IT EFFECTIVE WHILE FOLLOWING ETHICAL GUIDELINES?

• Autori principali: Anky Angga Alhudha (Autore), Winny Setyonugroho (Autore), Firman Pribadi (Autore)
• Natura: Libro
• Pubblicazione: Universitas Airlangga, 2024-06-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

Background: Given the popularity of digital marketing in business today, every hospital can start utilizing it by establishing a social media account. Instagram is a social media platform that focuses on photographs. The AISAS (Attention, Interest, Search, Action, and Share) model can be used to ass...