Product Development Drivers: An Explorative Study in Finland and China
New Product Development (NPD) is vital for companies that operate in international markets. Yet, NPD has become increasingly challenging to manage; products are becoming ever more complex and various customers and multiple stakeholders' needs must be satisfied. Additionally, NPD is often conduc...
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| Main Authors: | , , , , |
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| Format: | Book |
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International School for Social and Business Studies,
2018-06-01T00:00:00Z.
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |